I am an Assistant Professor and Bauer Fellow in the Department of Decision and Information Sciences in C.T. Bauer College of Business at the University of Houston, and an Affiliated Faculty of the Bauer Human-Centered Artificial Intelligence Institute. My research interests are to identify managerial and operational solutions to improve efficiency in technology markets. I focus on timely and high-impact areas such as cloud-based AI marketplaces, antitrust concerns in the AI ecosystem, cloud computing, and real-time digital advertising. My research aims to generate practical impact by addressing urgent and timely business challenges in rapidly evolving digital environments.

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